FirstLight Home Care
FirstLight Home Care is a non-medical home care franchise (companionship, personal care, Alzheimer's support) with one of the most competitive royalty structures in senior care: 5% of gross revenues, compared to 6–10% at many competitors. The minimum performance standards ramp up aggressively — from $0/month for months 0–3 to a minimum GR equivalent of $77,400/month by month 82+. Average annual revenue was $1,626,514 at mature locations in 2024 (median $1,134,061), making this one of the stronger performers in the senior care category when operators reach scale.
Initial Investment Breakdown
| Category | Low | High |
|---|---|---|
| Initial Franchise Fee | $42,500 | $50,000 |
| Initial Training Fee | $5,000 | $5,000 |
| Travel & Living Expenses (training) | $2,000 | $5,000 |
| Office Setup / Equipment / Supplies | $5,000 | $15,000 |
| Technology & Software | $3,000 | $8,000 |
| Insurance | $2,000 | $8,000 |
| Marketing / Grand Opening | $5,000 | $15,000 |
| Professional Fees & Licenses | $2,000 | $5,000 |
| Additional Funds (3 months working capital) | $50,000 | $100,000 |
| Total | $126,825 | $218,820 |
Financial Performance (Item 19)
Unit Growth
| Year | Total Units | Opened | Closed |
|---|---|---|---|
| 2022 | 195 | — | — |
| 2023 | 203 | — | — |
| 2024 | 238 | — | — |
Other Ongoing Fees
| Fee | Amount | Frequency |
|---|---|---|
| Client Management Software (CMS) | $$200/month minimum; $7–$8.50 per active client/month; $750 one-time setup | monthly |
| Required Internet Marketing (SEM/PPC) | $$750/month minimum | monthly |
| Local Marketing Requirement | $Greater of $1,500/month or 2% of Gross Revenues | monthly |
| Annual Conference | $Varies by attendee count | annually |
Quick Facts
FDD Analysis
What You'll Pay
Franchise fee: $42,500 to $50,000 depending on territory population.
Royalty: 5% of gross revenues, with a twist — from month 4 onward, you pay the greater of 5% of actual gross revenue or 5% multiplied by the minimum performance standard for that month. This means as your minimum performance standard escalates (reaching $77,400/month by month 82+), your royalty floor rises whether or not your revenue keeps pace.
Total investment: $126,825 to $218,820. This is a service-based franchise with minimal physical overhead — most of the investment is working capital, initial marketing, caregiver recruitment costs, and pre-opening expenses. There is no commercial kitchen, specialized equipment, or retail buildout required.
What You Could Earn
FirstLight's Item 19 data covers franchised locations — specific sample counts weren't disclosed in the extraction, but the reporting period is full-year 2024. Average annual gross revenues: $1,626,514. Median: $1,134,061. The 43% gap between average and median is consistent with home care franchising generally, where a small number of operators who build large caregiver teams drive outsized revenue.
At the median ($1,134,061) and a 5% royalty, your annual royalty is $56,703. By month 82+ the minimum performance standard reaches $77,400/month ($928,800 annualized) — if you're near median, your actual royalty and the minimum will be close. Owners who scale above $1.5M in annual revenue benefit from the 5% rate being applied to a large base with reasonable margin characteristics.
Growth & Stability
FirstLight operates 238 franchised locations — all franchisee-owned, with no company-operated units. The 238-unit system is smaller than competitors like Comfort Keepers or BrightStar Care, but size in home care matters less than territory density and caregiver workforce quality. The brand was founded in 2009 and has grown steadily without the aggressive over-saturation that affected some larger home care brands.
US senior care demographics are structurally favorable: the 65+ population is growing faster than any other age group, and the preference for home-based care over nursing facilities is well-documented. FirstLight's non-medical focus keeps regulatory requirements lower than medical home health agencies — a significant operational simplification.
Watch Out For
The minimum performance standard schedule is the most important financial planning tool in this FDD. The standard escalates from $0 (months 0–3) to $5,000/month (months 4–15) to $19,750/month (months 16–34) to $46,450/month (months 35–57) to $69,675/month (months 58–81) to $77,400/month (months 82+). If your actual gross revenue falls below these thresholds, you're paying royalties on phantom revenue. Model your expected ramp against these milestones before signing.
Home care franchising is operationally intensive even though the physical overhead is low. Caregiver turnover in this sector runs 60–80% annually in many markets — your business is fundamentally a continuous caregiver recruitment and retention operation. Operator burnout and staffing challenges are the primary reasons home care franchise businesses stall at $500K–$700K in annual revenue rather than scaling to $1M+.
With no Item 20 company-owned units, FirstLight can't point to a company demonstration of the model — all profitability evidence comes from franchisee performance data.
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Seriously considering FirstLight Home Care?
A franchise consultant can verify the Item 19 numbers with real franchisee contacts, flag territory conflicts, and walk you through the FDD before you sign. Their fee is paid by the franchisor — your consultation is free.
Source: FDD filed in MN, 2025. Extracted 2026-04-05.
These figures are sourced from FirstLight Home Care's 2025 Franchise Disclosure Document. They represent franchisor-reported data and historical performance of existing locations, not guarantees of future results. Your actual costs and revenue will vary based on territory demographics, caregiver supply, and operational execution. Consult with a franchise attorney and accountant before making any investment decision.
Frequently Asked Questions
- Is FirstLight Home Care a franchise?
- Yes, FirstLight Home Care is a franchise with 238 locations. Prospective owners purchase the right to operate under the FirstLight Home Care brand and system by signing a franchise agreement and paying a franchise fee. The full terms are disclosed in the Franchise Disclosure Document (FDD).
- How much does it cost to open a FirstLight Home Care franchise?
- The total initial investment for a FirstLight Home Care franchise ranges from $127K to $219K, according to the 2025 FDD. This includes the franchise fee, build-out, equipment, and initial working capital.
- How much do FirstLight Home Care franchise owners make?
- According to the 2025 FDD Item 19, the median annual gross revenue for a FirstLight Home Care franchise is $1.1M. Note that gross revenue is not profit — operating costs, royalties, rent, and labor must be subtracted.
- How many FirstLight Home Care franchise locations are there?
- As of the 2025 FDD, FirstLight Home Care has 238 total units (+11% growth rate).