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Red Roof Inn

Hospitality · FDD 2025 (MN)
Health Score
65
High Fee Burdenhigh_total_investmentrevrpar_only_disclosure_no_direct_revenueaffiliate_owned_units_declining
TL;DR

Red Roof is a 619-unit economy hotel franchise where all properties are franchisee-owned — the brand operates no company hotels. Like Motel 6, the FDD measures performance in RevPAR rather than gross revenue: average RevPAR of $37.51 across 584 franchised properties in 2024, with average occupancy of 53.9% and ADR of $69.56. The investment range ($6.0M–$8.9M) is exclusively new construction — Red Roof doesn't offer conversions at a low entry point. The brand competes directly with Motel 6 in the budget tier, with a comparable royalty structure (5% of gross room revenues).

Investment Range
$6.0M–$8.9M
Franchise Fee
$12,000–$27,000
Royalty
5%
Gross Room Revenues. May receive 0.5% rebate for meeting brand standards.
Total Units
619
+2.1% growth

Financial Performance (Item 19)

Avg Revenue
$1.1M
Sample Size
584
Above Average
44.5%

Reporting period: 2024-01-01 to 2024-12-31

Unit Growth

Year Total Units Opened Closed
2022 597
2023 606
2024 619

Other Ongoing Fees

Fee Amount Frequency
RediRewards Preferred Member Program Fee $4% of Gross Room Revenues from RediRewards members (may increase to max 5%) monthly
Reservation Platform / PMS Monthly Fee $$490/month + $3.85/room/month monthly
GDS Booking Fee $$6.60–$7.00 per GDS booking per transaction
Third-Party Internet Booking Fee $$3.30–$3.60 per booking per transaction
Direct Connect Booking Fee $$1.99–$2.25 per booking per transaction
Digital Performance Marketing $Minimum 3% of applicable Gross Room Revenues (up to 15%) monthly
Transfer Application Fee $$2,500 upon transfer
Re-Visit Fee $$2,250–$5,000 as incurred
RediResponse Fee $$125–$250 per engagement as incurred
Training — New Owner Orientation $$1,000–$1,600 per person one-time
Training — On-Site Training Visit $$4,500–$5,000 one-time

Quick Facts

Fee Burden
13%
royalty + ad fund
Franchised
584
Company-Owned
35

FDD Analysis

What You'll Pay

Franchise fee: $12,000 to $27,000 based on property size (per-room fee structure).

Royalty: 5% of Gross Room Revenues. Red Roof also offers a 0.5% rebate on royalties for properties meeting brand standards — an incentive that effectively makes the rate 4.5% for compliant operators.

Additional fees: RediRewards Preferred Member Program (Red Roof's loyalty program) costs 4% of gross room revenues from loyalty program members (up to 5% maximum). Reservation Platform/PMS Monthly Fee: $490/month plus $3.85 per room per month — for a 100-room property, that's approximately $875/month.

Total investment: $6,007,500 to $8,899,600. This range is exclusively for new construction. If you're looking at an economy hotel conversion at lower cost, Red Roof's current franchise program does not reflect that option in the FDD investment table. The investment floor of $6M makes this one of the highest minimum-investment franchises in the portfolio.

What You Could Earn

Red Roof's Item 19 covers 584 franchised Red Roof Inn and Plus+ properties active for the full 2024 year. Key metrics:

Average RevPAR: $37.51. Median RevPAR: $35.14. Average ADR: $69.56. Average occupancy: 53.9%. 44.5% of properties exceeded average RevPAR.

For a 100-room property at average RevPAR ($37.51): annual gross room revenue ≈ $37.51 × 100 × 365 = $1,369,115. At 5% royalty, that's $68,456/year. Add the RediRewards fee (~4% on loyalty bookings, say 30% of rooms), the reservation platform fees (~$10,500/year for 100 rooms), and you're at roughly $100,000+ in total franchisor payments annually on a $1.4M revenue property.

The difference between average ($37.51) and median ($35.14) RevPAR is relatively small — the distribution is more consistent than many hotel brand systems, which is a positive reliability signal.

Growth & Stability

Red Roof's system grew from 606 to 619 units between 2023 and 2024 — modest growth of 13 properties. This is a healthy signal for an economy brand at this scale: growing while maintaining quality standards is difficult. The brand has been actively upgrading its property standards, as evidenced by the RevPAR rebate incentive for brand-standard-compliant properties.

Red Roof was acquired by Westmont Hospitality Group in 2022 from Aroundtown SA — another ownership transition in a brand that has changed hands multiple times. Ownership transitions in hotel franchise systems sometimes affect support quality and brand investment priorities in ways that take a few years to manifest in franchisee economics.

Watch Out For

The $6M+ minimum investment for new construction is a substantial commitment in the economy hotel tier. At this investment level, your annual debt service on a $5M SBA loan (20-year term, 7.5% rate) runs approximately $476,000/year. A 100-room property at average RevPAR generating $1.37M in gross room revenue leaves roughly $890,000 for all operating costs — including labor, utilities, maintenance, franchisor fees, and your debt service. The math is tight.

The loyalty program fee (4% of RediRewards revenue) adds a meaningful additional royalty-like cost that's not immediately obvious from the base royalty rate. If 40% of your rooms are booked through loyalty program members, your effective royalty rate on those rooms is 9% (5% royalty + 4% loyalty program fee), not 5%. Read the complete fee schedule carefully before modeling returns.

Occupancy at 53.9% average is below the break-even threshold for many hotel operators (typically 55–65% depending on cost structure). If you land in the bottom quartile on occupancy, the math can deteriorate quickly — especially with $6M+ in debt service.

Explore More

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Free Consultation

Seriously considering Red Roof Inn?

A franchise consultant can verify the Item 19 numbers with real franchisee contacts, flag territory conflicts, and walk you through the FDD before you sign. Their fee is paid by the franchisor — your consultation is free.

Source: FDD filed in MN, 2025. Extracted 2026-04-05.

These figures are sourced from Red Roof's 2025 Franchise Disclosure Document. RevPAR and ADR figures are used to estimate revenue; actual gross room revenue depends on property size, market, and occupancy. Revenue estimates above assume a 100-room property. Your actual results will vary. Consult with a franchise attorney and hospitality accountant before making any investment decision.

Frequently Asked Questions

Is Red Roof Inn a franchise?
Yes, Red Roof Inn is a franchise with 619 locations. Prospective owners purchase the right to operate under the Red Roof Inn brand and system by signing a franchise agreement and paying a franchise fee. The full terms are disclosed in the Franchise Disclosure Document (FDD).
How much does it cost to open a Red Roof Inn franchise?
The total initial investment for a Red Roof Inn franchise ranges from $6.0M to $8.9M, according to the 2025 FDD. This includes the franchise fee, build-out, equipment, and initial working capital.
How much do Red Roof Inn franchise owners make?
According to the 2025 FDD Item 19, the average annual gross revenue for a Red Roof Inn franchise is $1.1M (based on 584 units). Note that gross revenue is not profit — operating costs, royalties, rent, and labor must be subtracted.
How many Red Roof Inn franchise locations are there?
As of the 2025 FDD, Red Roof Inn has 619 total units (+2.1% growth rate).