Best Hospitality Franchises
6 brands ranked by Health Score — our composite of growth, fees, scale, and data transparency.
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| # | Brand | Investment | Royalty | Units | Growth | Health |
|---|---|---|---|---|---|---|
| 1 | Comfort Inn | $319K–$2.3M | 6% | 1,664 | +0.54% | 79 |
| 2 | Outdoor Collection by Marriott Bonvoy | $7.8M–$10.6M | 5% | 29 | +100% | 69 |
| 3 | Red Roof Inn | $6.0M–$8.9M | 5% | 619 | +2.1% | 65 |
| 4 | Wyndham Hotels & Resorts | $51.9M–$94.6M | 5% | 61 | +29.8% | 62 |
| 5 | Motel 6 | $195K–$8.2M | 5% | 1,195 | -0.7% | 58 |
| 6 | Best Western (SureStay Collection) | $881K–$2.9M | 5% | 16 | +68.75% | 49 |
Hospitality franchises are the most capital-intensive in franchising — new hotel builds run $5M to $95M depending on brand tier and property size, and most brands require significant real estate or long-term ground leases. The investment thesis is entirely different from other franchise categories: you are buying into a reservation system and brand loyalty program (OTA bypass, direct booking) as much as a business model. The key metric to evaluate is RevPAR (revenue per available room) disclosed in Item 19 — compare against your market's STR data to stress-test the underwriting. Mid-scale select-service brands (Comfort Inn, Best Western) have lower ADR but more predictable occupancy; upscale brands (Marriott, Wyndham) demand premium locations and institutional capital.
All data is extracted from official Franchise Disclosure Documents filed with state regulators. Investment ranges come from FDD Item 7; royalties from Item 6; unit counts and growth from Item 20. See our guide to reading an FDD for methodology details.
Hospitality Category
All 6 brands with cost and growth data
Franchise Fees Explained
Understand every cost in the FDD
How to Buy a Franchise
Step-by-step buying process
Compare Hospitality Franchises
Select any two brands above to see a detailed side-by-side comparison, or browse popular matchups: